Honoring The Iron Man

Black Sabbath’s guitar god to be feted at first Loudwire Music Awards

By Gary Graff
July 17, 2017

Black Sabbath guitarist Tony Iommi will be the guest of honor at the first-ever Loudwire Music Awards ceremony, taking place October 25 in the Novo Theater at L.A. Live in Los Angeles.

Iommi will receive the Courage Award in recognition of both his musical achievements and his battle with cancer since 2012. The award will be rechristened The Iommi for future ceremonies and presented to other musicians demonstrating courage in both their craft and their lives outside music.

In a statement, Iommi says that: “Of all the funny things that I’ve done in my life, this was another one. I was asked if I would do a mold of my hand so that they could make it into an award. I was very honored. I was asked to put my arm into this big bucket full of this colored gel, all was going fine until it set and then I found that I couldn’t get my arm back out! My hand started to cramp up and I thought oh no what now? Anyway, after a considerable amount of pulling and twisting it eventually came out and the cast looked amazing, so much detail, I’m really looking forward to seeing the finished award. Thanks Loudwire, what’s next?”

Wrestler, musician, actor and podcaster Chris Jericho will host the awards, whose initial list of performers is due to be announced on Wednesday (July 19). Winners will be determined by readers, and a website,, has been launched for more details.