Guns N’ Roses guitarist is named Gibson’s first Global Brand Ambassador
By Gary Graff
August 16, 2017
All those years of playing Gibson Les Pauls has won Guns N’ Roses’ Slash a plum position with the company. Gibson has named Slash its first-ever Global Brand Ambassador, charging him with representing the company around the world and helping to develop new products for its Gibson, Gibson Custom and Epiphone brands.
In a statement, Slash says: “It’s an honor to be Gibson’s first Global Brand Ambassador. I’ve been working with Gibson since the early days of my professional career and playing Gibson guitars before that. I’m proud of the creative relationship we’ve developed over the years.”
Henry Juszkiewicz, Gibson’s chairman and brand CEO, added that “Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon.”
Slash is currently on the road with the reunited Guns N’ Roses, which has dates booked into 2018.